Senior Growth Marketing Manager

Full-time | Remote | Monday to Friday | 1:30 PM – 9:30 PM IST | LKR 300,000 – LKR 400,000 per month

About virtUK

virtUK partners with UK and international businesses to build high-performing remote teams across marketing, operations, finance, sales, administration, and executive support.

We recruit professionals into long-term remote roles where ownership, initiative, communication, and performance matter.

This opportunity is with a UK-based B2B marketplace startup that is building a new platform within the food wholesale industry.

The business is looking for a senior marketing professional who can help build the growth function from the ground up.

About the Role

We are looking for a Senior Growth Marketing Manager who can take ownership of the company's marketing strategy while building the systems, processes, and reporting required for future growth.

This is not a traditional marketing execution role.

You will not simply manage social media posts, run campaigns, or complete assigned marketing tasks.

The successful candidate will be responsible for understanding commercial goals, creating growth strategies, managing marketing channels, improving performance, building operational systems, and identifying new opportunities.

Initially, this role will combine strategic marketing leadership with operational ownership. As the business grows, this position is expected to develop into a Head of Marketing role, with responsibility for building and managing a wider marketing team.

We are looking for someone who can operate independently, bring ideas proactively, and create measurable business impact.

The Person We Are Looking For

We are looking for a senior marketing professional who has experience taking ownership of growth initiatives and understands how marketing directly contributes to business growth. The ideal candidate will have strong commercial awareness, excellent communication skills, and the ability to build structure in a fast-moving startup environment.

You should be someone who naturally thinks about:

• How can we increase growth?

• Which channels are delivering the strongest results?

• How can processes be improved?

• What systems should be implemented?

• What opportunities is the business currently missing?

The right person will be proactive, analytical, organised, and comfortable making decisions without requiring constant direction.

What You Will Be Doing

Growth Strategy & Campaign Management

• Own and develop the company's overall growth marketing strategy

• Plan, launch, and optimise paid advertising campaigns

• Analyse campaign performance and improve return on investment

• Develop marketing plans focused on measurable commercial outcomes

• Produce reports, insights, and recommendations for management

Content, SEO & Digital Growth

• Manage social media strategy and content production

• Create and coordinate marketing content using tools such as Canva and AI platforms

• Manage email marketing campaigns and lifecycle communication

• Improve Google and Bing search visibility

• Develop GEO and AI search optimisation strategies

• Identify opportunities to increase online visibility

Systems, Operations & Automation

• Optimise HubSpot CRM and marketing workflows

• Build repeatable marketing processes and systems

• Manage projects using tools such as Trello

• Improve internal organisation and reporting structures

• Identify opportunities for AI automation and workflow improvements

• Create processes that allow future team members to operate effectively

Commercial Research & Business Support

• Research competitors, markets, and industry trends

• Produce business research packs and recommendations

• Identify opportunities for growth and improvement

• Support Shopify product data administration when required

• Work closely with management to turn ideas into execution

Core Requirements

• Strong experience in digital marketing and growth strategy

• Proven experience managing paid advertising campaigns

• Strong understanding of SEO and AI/GEO search optimisation

• Hands-on HubSpot experience

• Experience managing email marketing campaigns

• Strong social media and content marketing experience

• Excellent spoken and written English

• Strong analytical and reporting skills

• Commercial mindset with a focus on measurable results

• Ability to build systems and processes independently

• Strong project management skills

• Ability to work effectively in a startup environment

• Comfortable taking ownership without constant supervision

Strong Advantage If You Have

• Experience building or leading a marketing function

• Previous Head of Marketing or Growth Lead experience

• Shopify experience

• Product data management experience

• Canva, motion graphics, or video editing skills

• Web development or UX understanding

• Experience with AI tools and workflow automation

• Experience managing remote teams

• Previous experience working with startups or growing businesses

This Role Is Not Suitable If You

• Your experience is mainly social media management

• You have only executed marketing tasks without owning strategy

• You require detailed instructions before taking action

• You have limited experience managing paid campaigns

• You are uncomfortable working independently

• You prefer structured corporate environments over startup environments

• You focus on activity rather than measurable business results

Why This Is A Strong Opportunity

This is a rare opportunity to become one of the first key members of a growing UK startup and directly influence how the business scales.

The successful candidate will have the opportunity to build marketing systems, shape strategy, and progress into a Head of Marketing position as the company grows.

For the right person, this role offers significant ownership, direct exposure to business leadership, and the opportunity to build something from the ground up.

How To Apply

Apply on LinkedIn with your CV.

Please highlight:

• Growth campaigns you have managed

• Marketing channels you have owned

• Measurable results you have achieved

• Any experience building systems, processes, or teams

Applications from candidates without strong growth marketing experience and commercial results are unlikely to be progressed.