Senior Manager - Commerce growth and Performance Marketing

Job Description

Job Title : Commerce Growth & Performance Marketing – Job Grade 17

Division : Abbott Nutrition India (ANI)

Location : Mumbai, India

Reporting To : Associate Director Media and CX

Geographical Scope : India

Position Summary : The Commerce Growth & Performance Marketing role is responsible for defining and delivering Abbott Nutrition India's long-term commerce growth agenda by leading commerce strategy, performance marketing, retail media, marketplace growth, and DTC-first innovation launches across ecommerce marketplaces, quick commerce, e-pharmacy, e-grocery, and emerging digital ecosystems. The role owns the development and execution of a commerce-first growth strategy that accelerates GMV, revenue, market share, consumer acquisition, and profitability through portfolio optimization, platform prioritization, media effectiveness, and conversion excellence.

Key Responsibilities

• Commerce Strategy & Business Leadership – Develop and own the 3-year commerce growth vision, portfolio strategy, growth roadmap, investment prioritization, and platform-specific growth plans.
• Ecommerce & Performance Marketing – Lead performance marketing across Amazon, Flipkart, Blinkit, Zepto, Swiggy Instamart, BigBasket, e-pharmacy and emerging channels while driving GMV, ROAS, conversion, market share, and profitability.
• DTC-First Innovation & NPI Growth – Create end-to-end ecommerce-first and DTC-first launch strategies, consumer acquisition programs, and lifecycle marketing frameworks.
• Commerce Ecosystem Development – Lead agencies, media partners, analytics partners, technology providers, and capability-building initiatives.
• Data, Measurement & Analytics – Own the KPI framework, attribution, analytics, testing methodologies, and reporting governance.
• Cross-Functional Leadership – Partner with Marketing, Sales, Ecommerce, Supply Chain, Finance, Trade Marketing, Regulatory, and Analytics teams to drive execution excellence.
  
  

Key KPIs

• GMV Growth, Net Revenue Growth, Offtake Growth, Market Share, Contribution to Total Business
• Conversion Rate, CAC, Repeat Purchase Rate, New-to-Brand Customers, Consumer Lifetime Value
• ROAS, Share of Search, Traffic Quality, CTR, Cost per Acquisition, Retail Media Effectiveness
• NPI Launch Velocity, NPI Revenue Contribution, Portfolio Penetration, SKU Productivity
• Agency Performance, Governance Accuracy, Partner Productivity, Capability Building Milestones
  
  

Education & Qualifications

• Post-Graduation in Marketing, Business Management, Commerce, or related discipline.
• Strong understanding of digital commerce ecosystems, consumer behavior, and omnichannel retail.
• Experience developing growth strategies and execution roadmaps.
• Experience building DTC storytelling, positioning, and GTM frameworks.
  
  

Experience

• 10+ years in Ecommerce, Digital Marketing, Performance Marketing, Commerce, or Growth roles.
• Experience leading retail media and marketplace growth at scale.
• Proven success driving profitable commerce growth and category leadership.
• Experience launching NPIs via ecommerce-first or DTC-first GTMs.
• Healthcare, nutrition, FMCG, consumer health, or regulated categories preferred.
  
  

Skills & Competencies

• Commerce Strategy & Business Planning
• Retail Media & Marketplace Expertise
• Ecommerce Growth & Conversion Optimization
• Portfolio & Assortment Strategy
• DTC & Full-Funnel Consumer Journey Design
• Media Investment Management
• Consumer Insights & Analytics
• Measurement & Attribution Frameworks
• Agency & Partner Leadership
• Stakeholder Management & Influencing
• Commercial Acumen & P&L Orientation
  
  

Preferred Certifications

• Amazon Ads & Amazon Pi
• Flipkart Ads & IRIS
• Google Ads
• Meta Certifications
• Retail Media Certifications
• Analytics & Attribution Platforms
• CRO / Growth Marketing Certifications
• Commerce & Martech Certifications