Senior Marketing Manager - TEA+
JOB DESCRIPTION
Who We Are
At Suntory PepsiCo VietNam Beverage, we are committed to creating a diverse, equitable, and inclusive workplace for all employees. We strive to provide equal opportunities for employment, development, and advancement regardless of race, color, religion, gender, gender identity or expression, sexual orientation and age. We are continuously working to cultivate an environment that is free from discrimination, harassment, and bias, and we welcome all individuals to apply for roles at Suntory PepsiCo.
What You'll Do
- Key Brand Lead; developing objectives, strategy, priorities, initiatives, budgets & resources
- Lead the development & evolution of the brand positioning & communication within regional / global guardrails.
- Build and deploy a sharp differentiated and consumer resonant brand architecture for the brand (including regular sugar and No Sugar)
- Lead the execution and development of brand plans including:
o Annual Operating Plan (AOP)
o Innovation pipeline
- Lead Innovation Strategy, Pipeline & Process to unlockmarket initiatives: flavour rotations, new platforms & core product improvements
- Work with CSD Cat-Head on the communications/branding of the initiatives to ensure:
o Embed the brand in culture
o Resonate with key target audience & cohort across multiple markets
- Support in development on Brands (thematic / platform / consumer engagement / campaigns) including localization of Global content.
- Ensure the right channel mix and campaign plans to optimize target consumer reach
- Drive Consumer Centricity across the region by partnering with Insights to strategically plan, validate, monitor and implement data driven decisions.
- Manage the allocation & disbursement of budget for assigned brand to maximize ROI and have positive impact on brand P&L. Working with Finance partner to set pricing to meet revenue and profitability goal) work with Sales to co-develop trade & channel programs, POS support related to brands
- Accountable for team capability through coaching, mentoring and training
What You need to be successful
Strong leadership & interpersonal skill
Brand management experience
Consumer orientation, brand operating experience
10 years experience in Markerting and >3 years in same position (MM), preferably in FMCG, beverage industry understanding
Experience to lead a team
Have good understanding and experiences in consumer orientation
Our DEI Commitment
At Suntory, we recognize that diverse knowledge, perspectives, and backgrounds contribute to our collective success. We are committed to fostering a diverse, equitable, and inclusive workplace where all individuals can bring their whole selves to work every day, regardless of race, color, religion, gender identity or expression, sexual orientation, disability, neurodiversity, or differing abilities, age, or any other protected characteristic.
Our recruitment and selection processes are designed to highlight what Suntory offers as an employer while allowing candidates to share their unique skills and experiences. We understand that career trajectories vary, and if you believe your experience/background can benefit our team, we encourage you to apply. We endeavor to make our interview process as inclusive as possible and offer reasonable accommodations as needed. Together, we can cultivate a workplace where everyone can thrive and propel our mission of Growing for Good.