Senior Product Marketing (Gaming Experience)

Get to Know the Team

Zalopay's Game Payment is a fast-growing vertical within the Commercial Growth department.

Our ambition is: make Zalopay the financial app of choice for Vietnam's gaming community.

We believe gaming is more than a payment use case. It's an opportunity to acquire, engage, and retain users through products gamers already love. From Game Hub - our H5 gaming platform - to partnerships with leading game publishers, we're building a new growth engine at the intersection of gaming, fintech, and product.

We're looking for someone who enjoys solving growth problems, running experiments, and owning business outcomes not just executing campaigns.

What You'll Do

You'll own growth across Game Hub and our gaming ecosystem, with success measured by user growth, conversion, payment volume, and revenue.

You will:

• Own the growth roadmap for Game Hub, from traffic and engagement to monetization.
• Design, launch, and iterate product growth experiments to improve user conversion and cross-sell into Zalopay's ecosystem.
• Partner closely with Product, Tech, Data, BD, and Design to bring ideas to market quickly.
• Work with game publishers to drive payment growth through commercial initiatives and in-game moments.
• Use data to identify growth opportunities, validate hypotheses, and prioritize what matters most.
• Build dashboards, monitor key metrics, and make decisions based on evidence not intuition.

What We're Looking For

We're more interested in how you've solved growth problems than how many years you've worked.

You'll likely be a strong fit if you:

• Have owned growth initiatives with measurable business impact.
• Think like a product owner, not just a marketer.
• Use experimentation as your default way of solving problems.
• Are comfortable working with data independently, from analysis to decision-making.
• Can influence cross-functional teams without relying on authority.
• Have experience in gaming, fintech, super-app, or platform businesses (preferred, not required).

What Success Looks Like

• Build Game Hub into a meaningful growth engine for Zalopay.
• Deliver measurable improvements in user growth, conversion, payment volume, and revenue.
• Establish a fast experimentation culture where decisions are driven by data.
• Create repeatable growth playbooks that can scale across games and publishers.

This Role Is Probably Not For You If

• Your experience is mainly media buying or campaign execution.
• You rely on others to identify opportunities or analyze data.
• You prefer established playbooks over building from scratch.
• You measure success by traffic, impressions, or installs rather than business outcomes.