Senior Sales Executive

Purpose of the Role

To drive sales growth and business development across Surat/Bhopal and surrounding territories by developing strong relationships with Architects, Builders, PMCs, Contractors, Government Departments, Industries, Retail Dealers, and Project Customers. The role is responsible for achieving sales targets, generating project business, expanding market presence, and ensuring timely collections.

Key Responsibilities

1. Sales & Revenue Generation

• Achieve monthly, quarterly, and annual sales targets assigned by the management.
• Generate business through project sales, institutional sales, industrial customers, and channel partners.
• Promote and sell the complete range of company products.
• Increase market share within the assigned territory.
• Identify and develop new business opportunities and customer accounts.

2. Project Business Development

• Conduct regular visits to project sites and key stakeholders.
• Build relationships with Architects, Consultants, PMCs, Builders, and Contractors.
• Track upcoming and ongoing projects in the territory.
• Ensure product approvals/specifications in projects.
• Convert project opportunities into sales orders.

3. Channel Partner Management

• Develop and maintain strong relationships with dealers and distributors.
• Identify and appoint new channel partners to strengthen market coverage.
• Conduct dealer meetings, product demonstrations, and training sessions.
• Ensure product availability and visibility at dealer counters.

4. Customer Relationship Management

• Maintain strong relationships with key decision-makers and influencers.
• Address customer concerns and service issues promptly.
• Ensure high customer satisfaction and repeat business generation.
• Support after-sales coordination whenever required.

5. Collection & Credit Control

• Follow up with customers and channel partners for timely payments.
• Achieve collection targets as per company policy.
• Monitor outstanding receivables and minimize overdue payments.
• Coordinate with accounts and management for collection-related issues.

6. Market Intelligence & Competition Tracking

• Monitor competitor activities, pricing strategies, and new product launches.
• Provide regular market feedback and business insights to management.
• Identify emerging opportunities and market trends.

7. Reporting & MIS

• Maintain and update CRM, project trackers, and customer databases.
• Submit Daily Call Reports (DCR), Weekly Plans, and Monthly Reviews.
• Maintain an accurate sales pipeline and business forecast.
• Ensure timely submission of all sales-related reports.