YouTube Growth Lead

The Role

We are building an education-led YouTube presence across two products, Lattu AI and a personal finance platform we are developing. Both serve Bangladeshi audiences who are underserved when it comes to reliable, accessible information on decisions that genuinely shape their lives. Educational content is not a supporting channel for us. It is the foundation of how both brands grow.

We are looking for someone who can own this from the ground up: strategy, scripting, presenting on camera, and using AI tools to produce content. You will be the voice and face of our channels, and will define what our content stands for. As the channels scale, you will build and lead the team that supports them.

If you have built or grown a YouTube channel before, understand what keeps someone watching an educational video, and can make a complex topic feel genuinely compelling on camera, we want to talk to you.

Compensation for this role is BDT 50,000/month.

What You Will Do

Strategy

• Develop and own the long-term content strategy for YouTube across both brands.
• Research what our audiences need to know and define content pillars, video formats, and upload cadences that serve them.
• Analyse performance data, watch time, retention curves, click-through rates, subscriber growth, and refine the strategy continuously.

Script Writing

• Write clear, accurate, and engaging scripts for every video. Make the structure do the work of keeping people watching.
• Cover topics across study abroad and personal finance in a way that educates without overwhelming.

On-Camera Presenting

• Present on camera for talking-head and explainer content, natural and prepared.
• Deliver educational content in a way that feels like a conversation, not a lecture.

AI Video Production

• Use AI tools to produce educational content, script-to-video, animated explainers, AI narration.
• Balance AI-produced videos with human-presented content to keep the channel feeling genuine.

Channel Management

• Manage the day-to-day YouTube channel operations: uploads, titles, descriptions, tags, playlists, community posts, and comments.
• Brief freelancers on video editing and thumbnails, and review their output before publishing.
• Repurpose YouTube content for our other social media channels, Facebook, Instagram, and similar platforms, adapting format and length as needed. For content that does not come directly from YouTube, we use AI tools to fill the gap, so this does not need to be a major time investment, but you will be responsible for making sure those channels are active and consistent.

Community Management

• Be an active presence in our course community on the platform: respond to member questions, keep conversations going, and make learners feel supported.
• Stay visible in relevant online communities, Facebook groups, forums, and other spaces where our audience spends time. This is about participating meaningfully, not broadcasting.
• Keep an eye on comments and replies across our social media channels and make sure the audience feels heard.

What We Are Looking For

Must Have

• Demonstrated experience growing or managing a YouTube channel. We want to see results, not just ideas. Alternatively, if you are a content creator who has developed video content for a broad audience and understands how to present, structure, and break down topics in a way that keeps people watching, that experience is relevant, and we want to hear from you.
• If you are a content creator rather than a channel manager, tell us about the content you have made, who it reached, and what you learned from it. That background can be just as valuable as running a channel.
• A strong understanding of YouTube as a platform: the algorithm, audience retention, search, and community
• You have the ability to write scripts that hold attention, and you know what makes a video watchable.
• Comfortable on camera: not perfect, but natural and clear.
• Ability to explain complex topics naturally in Bangla, on camera and in writing, is central to this role.
• Experience with or genuine willingness to learn AI video production tools.
• You have strong analytical instincts, and you know how to read data and act on it.

Nice to Have

• Experience managing other social media platforms, Facebook Pages, Instagram, LinkedIn, or TikTok. Primary focus is YouTube, but someone who can extend into other channels when needed is a strong plus.
• Background in community management or audience engagement.
• Fluency in English.

What You Will Get

• Building an education-led video content system from the ground up for two brands with complete ownership.
• You will contribute across product, content, research, and operations, not siloed into one narrow task. Every assignment connects to something we are actively building.
• This is an early-stage product with a small team, which means you will gain cross-functional exposure and take on responsibilities that would take much longer to reach in a larger organisation.
• The platform is at a stage where what you build now becomes part of what thousands of students use.
• Lattu AI exists to help Bangladeshi students navigate one of the most consequential decisions of their lives. The work you do here contributes directly to that.
• You will work directly with the founding team. There are no layers of management between you and the people making decisions, which means faster feedback, clearer direction, and a better understanding of where the product is going.